There's no single answer — it depends on how you wear them. Here's a simple cadence that keeps any pair looking new without becoming a chore.
After every dirty or wet wear
A 30-second dry-brush to knock off mud and dust, and a full dry-out if they got wet. This one habit prevents most damage.
Every 1–2 weeks (daily drivers & white pairs)
A quick surface clean with a plant-based kit. White and light shoes show grime fastest, so stay ahead of it.
Every 4–6 weeks
A deeper clean of uppers, soles and insoles — and re-apply your protection spray, since it wears off with use.
Ongoing, between wears
Keep odor pods in the shoes and rotate between two pairs so each fully dries.
The takeaway
A little and often beats a rare deep scrub. Five minutes here and there is what keeps shoes looking new for years — the whole idea behind caring instead of replacing.
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